At Pecan Pie Productions, we’re committed to helping businesses reach moviegoers with powerful, affordable, and entertaining advertising programs.
Right now, captive audiences are staring at our 50 foot movie screens waiting to learn about your company.
If you’re looking for a great opportunity to build your brand and reach potential customers at a fraction of the cost of TV, radio, or print, give us a call at 888.990-8777.
You can also send us an email if you’re shy. We want to make sure everyone gets their fair shot at a piece of pie (you knew a pie analogy would appear somewhere). We love pie. Pecan of course!
Here are some notable stats that make our mothers proud:
- We advertise on over 400 screens, at 50 theatre locations across the country.
- Our ads spread across 9 states (soon to be 11, but don’t tell anyone because it’s a secret).
- A majority of our locations are at 85% capacity or higher. This means there are only a few available slots for your ad to play on-screen. So let’s get you on-screen today!
- In 2012, 88% of our advertisers renewed their screen ad for 2013. This is a pretty good indicator that our advertisers are satisfied with their screen ad. Since 2004, our renewal rate has been in the 80th and 90th percentiles.
Study after study shows that advertising on movie screens delivers higher recall rates and more affluent viewers than TV, radio, or print advertising. There is a guaranteed audience who can’t turn the channel or fast forward on their dvr’s. So let’s present them with your cinema ad! Is your company ready for its close-up?
Pecan Pie Productions’s digital preshow is informative and entertaining for the movie-going audience. Your ad will be strategically slotted in our 20 minute preshow, consisting of a mix of red carpet interviews with Hollywood’s hottest stars and upcoming films, movie trivia, local trivia about your community, local advertisers, and theatre promotional spots.
We have programs for all lengths of time and budgets. We offer 13, 28, and 52 week programs (also known as flights). The length of each ad is typically 15 or 30 seconds, but we can be flexible on timing. The most popular program is a 52 week, 30 second ad. We explain why on our advertiser FAQ page.
We also offer non-profit rates and custom-length ads. Contact us today and we will find a program that works best for you.
Pecan Pie Productions reaches influential customers at each step in the movie-going experience. In addition to movie ads, we offer a variety of unique programs and opportunities to deliver your company’s message, including:
Your ad, which can be framed in the same format as the movie posters, will be positioned right next to Hollywood’s blockbuster films. Research shows that 80% of moviegoers and 87% of frequent moviegoers look at posters in the lobby and on average, arrive at the theatre about 24 minutes before the movie begins. Frequent moviegoers arrive 28 minutes before the start of the movie (The Arbitron Cinema Advertising Study 2003 &2007). That means potential customers could be viewing your poster in the theatre lobby before and after each movie.
Hanging banners in the theatre lobby showcasing your business.
If you prefer face-time with your potential customer, then consider a booth in your local theatre lobby. Remember, in the previous section we mentioned that on average moviegoers arrive at the theatre about 24 minutes before the movie begins (The Arbitron Cinema Advertising Study 2007) so why not talk to them directly before and after their movie?
COUPON DELIVERY/BOX OFFICE HANDOUTS
Our staff will place your coupon, brochure or samples in the hands of movie-goers as they purchase their ticket or enter the theatre. We actually put it in their hand!
STANDEES OR COUNTER CARDS
Standing cutouts or counter cards at the concession stand or box office where most moviegoers visit or pass by. Two-thirds of moviegoers buy something from the concession stand (The Arbitron Cinema Advertising Study 2007).
Print your message right on the popcorn bags.
Once you have made the right decision to advertise with Pecan Pie Productions, we do the rest.
We can even make your ad for you! Just send us your photos, logo, and a few ideas that you want people to know about your business and we’ll take it from there.
Combine any one of the programs above to increase your visibility and have a lasting impression on the consumer.